ZenSpace and Westfield Valley Fair & Oakridge Malls Case Study
Client Overview:
Westfield Valley Fair and Westfield Oakridge are two iconic shopping malls in Silicon Valley, known for their premier retail offerings and high foot traffic. As innovation hubs, both malls sought new ways to cater to the evolving needs of business professionals, remote workers, and shoppers looking for private, flexible workspaces.
Challenge:
Westfield was exploring ways to optimize underutilized retail space and offer new services that would attract professionals and enhance the customer experience. The challenge was to convert traditional retail areas into modern coworking spaces and integrate private meeting pods into the open foyers to cater to the growing demand for flexible, tech-enabled workspaces.
Solution:
ZenSpace partnered with Westfield Valley Fair and Westfield Oakridge from 2021 to 2022 in an 18-month pilot program. ZenSpace converted one retail shop in each mall into a fully equipped coworking space, offering a flexible work environment for mall visitors. Additionally, ZenSpace placed 2-3 SmartPods in the open foyer areas of both malls, providing private, tech-enabled pods that could be reserved for meetings or focused work.
Results/Impact:
The pilot was a success, with ZenSpace pods being used by hundreds of visitors, demonstrating a strong demand for flexible workspaces in public shopping areas. The pods not only enhanced the productivity of remote workers but also added a unique service offering to the malls. Shoppers and business professionals alike enjoyed the ability to find quiet, private spaces amidst the bustling environment of the mall.
“ZenSpace pods provided our shoppers and visitors with a unique service that perfectly aligned with our goal of enhancing the customer experience. The flexibility and technology of the pods brought a new dynamic to our malls, making them more than just shopping destinations. We were pleased with the positive feedback from our guests and the success of the pilot.”
— Shireen Enayati, VP, Westfield Valley Fair & Oakridge